The Roux Institute at Northeastern University already built a strong a reputation for innovative graduate educational experiences—but that reputation needed a website to match.

Playing off the idea of growth, I established a gradient motif that slowly displays upon scroll, reflecting Roux’s entrepreneurial spirit: Grow knowledge. Grow businesses. Grow a community. Grow together. Contrasting motifs of light and dark demonstrate both innovation and trust in the well-known educational platform that supercharges new start-ups in Maine.

Role: Lead Visual Designer
Position: Associate Director of Visual Design
Skills: Stakeholder Analysis, Competitive Audit,
Industry Audit, Style Tiles, UX Design, UI Design
Agency: 10up