WeddingPro connects vendors and couples to simplify the wedding planning process–but their digital experience needed a new approach.

The process of wedding planning is a maze of registration, vendor sourcing, location scouting and more. WeddingPro offers an agile solution that bridges the gap between couples and a team of wedding experts to make the moments leading up to the “big day” just as memorable. As WeddingPro grew, they needed a website that would tell their story and keep up with industry changes for years to come. By taking the WeddingPro team through an planning phase to align on visual preferences, a series of design approaches were established in the form of style tiles, each reflecting the WeddingPro brand in its own individual way.

Role: Creative Director
Position: Associate Director of Visual Design
Skills: Competitive Analysis, Stakeholder Audit,
Style Tiles, UX Design, UI Design
Collaborator: Brooke Campbell
Agency: 10up