The Improv Shop had a business idea and a building–but what they needed most was a brand.

Opening a business from the ground up is no easy feat. And the journey is even more interesting when you’re attempting to launch into the highly niche market of performance arts – but the founders of The Improv Shop faced the challenge head on. Having secured a building and announced an open date, Kevin and Andy approached me with a unique challenge – build not only buzz but a full-scale brand (including a custom e-commerce website) in under two months. Fueled by their passion (and several hundred cups of coffee), I crafted compelling creative for a huge range of experiential, digital, social, video, signage and other needs.

Role: Brand Designer
Position: Creative Director
Skills: Branding, Campaign, Launch, Digital,
Motion Graphics, Collateral, Event Promotions